EXPERIENCE
During my time in the marketing team at U-Live (formerly part of Universal Music Group), I led the marketing campaign for The Long Road Festival from start to finish, while also working across other projects like Love Supreme, The Prospect Building in Bristol, Boundary Brighton, and Sundown Festival. I handled everything from digital marketing and social media to content creation, managing external creatives, PR agencies, outdoor ad strategies and marketing budgets.
I kept a close eye on where we were spending, constantly looking for new opportunities across channels to reach the right audience. I also supported the bookings and partnerships teams—tuning into what the community really wanted, and helping shape line-ups that would spark curiosity, build excitement, and bring fresh energy to the shows.
Along the way, I had the chance to work with great partners like DIY Magazine, Absolute Radio, Holler, YETI, Visit Austin, Super 73, Two Tribes, Harley Davidson, Sony Music & many more.
PROJECTS
The Long Road Festival
3 day festival of Country, Americana & Roots. Car Show, Food, Liquor, Craft Beer, Camping, Glamping, and Day Tickets & more. TLR is held at Stanford Hall, Lutterworth, Leicestershire August bank holiday.
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Led marketing projects from strategy to execution
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Managed multi-channel campaigns
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Social media management for TLR channels
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Owned and optimised TLR marketing budget
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Oversaw digital marketing performance and spend
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Produced marketing content and assets
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Managed PR strategy and outreach
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Handled OOH campaigns: spend, design, and delivery
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Directed internal and external design teams
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Launched major festival event
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Led full brand refresh
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Delivered new website launch
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Developed and executed on-site marketing strategy, managing photo, video & PR teams
Love Supreme
The Love Supreme Jazz Festival is a three-day greenfield music festival held annually on the first weekend of July in Glynde Place in the South Downs of East Sussex.
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Managed end-to-end marketing campaigns
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Social media management
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Oversaw marketing budget and spend allocation
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Delivered OOH advertising assets on time and to spec
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Created content across digital and print channels
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Managed website updates and content changes
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Tracked and reported on digital marketing spend
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Coordinated and launched festival lineup campaigns
The Prospect Building
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The Prospect Building, a new culture space curated in collaboration with Bristol's best-loved creative collectives.
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Led brand launch and rollout
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Managed creative concept and design launch
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Delivered full website launch
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Onboarded PR agency and managed integration
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Oversaw digital marketing onboarding and setup
Boundary Brighton
Boundary Brighton is a one-day electronic music festival held annually in Stanmer Park, Brighton. It's known for being the largest electronic dance music festival in the city.
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Provided end-to-end campaign support
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Coordinated successful festival launch
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Led creative refresh across key channels
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Managed new website launch and delivery
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Developed and executed on-site marketing strategy
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Supported digital marketing strategy and execution
